Eonju
Lee.
이언주 · Chief Director, MABELLE Boutique
The Cheongdam master behind Seoul's most-booked glass-skin and bridal looks — leading CBB's São Paulo → New York leg as our 2026 ambassador.
CBB isn't one master's brand. It's a collective of Korea's top K-beauty masters who tour the world teaching their craft. Eonju Lee carries the badge for São Paulo and New York — one of six ambassadors on the 2026 circuit.
What she teaches in the room.
The four techniques at the heart of the Jul 13 masterclass — each shown live, on a model, step by step.
Glass-skin makeup
글래스 스킨 메이크업 — the luminous, lit-from-within base Seoul is known for. Skin prep, layering and finish that reads flawless on camera and in person.
Natural-wave & texture hair
내추럴 웨이브 / 텍스처 헤어 스타일링 — soft, movement-rich waves and lived-in texture that pair with the glass-skin base for a complete look.
Bridal & editorial looks
The most-booked wedding looks from her Cheongdam chair — elegant, photograph-first artistry refined across Paris, London and São Paulo runways.
K-beauty trend → revenue
Beyond technique: reading what's booking in Seoul and turning it into high-ticket menu items — the revenue-first insight that opens the masterclass.
Three masters. One Korea. A world tour.
For its first cohort, CBB partners with three leading Korean salon masters across makeup and semi-permanent (PMU) artistry. Each carries the ambassador badge to a different hub — so every CBB room gets a true specialist. Eonju Lee leads São Paulo → New York; here's the founding three.
CBB Global Ambassadors · Cohort 01 (2026) — the founding three. The line-up grows each season.
One circuit. Rotating masters.
Each city gets the right specialist from the Collective. Eonju Lee carries São Paulo and New York in 2026.
Where the Collective is based and the VOD library is filmed.
CBB's first overseas masterclass — glass-skin & bridal, to a sold-out pro room.
Pro Masterclass (Jul 13) + free Youth Seminar (Jul 14) in Manhattan.
Get tickets →Learn from the Collective.
Catch CBB's ambassador in Manhattan — at the Pro Masterclass or the free Youth Seminar.